i want a web site...
Up until recently having a web site has been an optional, and apparently costly, extra. Small businesses have tended to shy away from what to many of them has seemed to be a superfluous expense best left to the "big guys" and their technological "whizzkids".
But times have changed. Hardly any business, organization or association these days, whatever the size, would dream of conducting their affairs without the support of internet technology, if only in the administration of their finances and staff. Most banks offer online banking and a serious financial advisor would certainly suggest that you include the costings for a web presence in your business plan.
It is well worth bearing in mind that the general public more and more frequently substitutes the yellow pages or phone directory with a quick search on the net to find the information they require. Maybe you should be giving serious thought to this new age of consumer habits.
food for thought
...I'm not suggesting that all these businesses need to actually transact business online. I'm only saying that everyone listed in yesterday's Yellow Pages needs to also be available on the internet today--it's where your customers expect to find you.
Extract www.entrepreneur.com
"Does your local business need a website?" by Roy H.Williams, September 2005
why choose us?
We fully appreciate just how confusing a lot of the language used to describe different aspects of web development can be. It has been our business to get to know a number of these "languages" thoroughly, but you are probably not interested in digging that deep.
You just want a nice looking web site that works!
For this reason we have divided our skills into different areas and into different levels of communication with our potential clients. The very fact that you have found yourself on these pages probably indicates that you have used some fairly simple key words or phrases to find us - for example: "I want a web site" or, "easy maintenance" or maybe "low cost", or similar terms to express a simple need for your own personalized web space.
We aim to create a web site for you which will allow you to cut down on maintenance costs. We want to offer you value for money. We want you to be able to update your own content as far as possible without always having to refer back to a web designer or agency. We want to present you with a familiar environment when you need to add content - one which is very reminiscent of the simple text editor you probably use regularly to write electronic mail or letters on your own computer.
We want you to be able to "do-it-yourself" if you prefer to...
So read on as we think you have come to the right place to learn how to achieve all this.
food for thought
...this view of the internet as an afterthought must change as new technologies fundamentally alter consumer behaviour, according to the National Federation of Enterprise Agencies. "Priorities will differ from business to business but the web will be integral to a business plan on some level, whether it forms part of your communications and marketing strategy, part of your supply or customer chain, or whether you use it to trade," says the group's chief executive, George Derbyshire.
Extract BBC News, "Do small firms really need a website?" by Alison Swersky, November 2007
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